Totally feel you. Trust us when we say our decision to venture into subscription territory was years in the making (we know most people expect content for free). Prior to this, we made 100% of our revenue through advertising, which is on the decline for the collective Internet (plus the whole ad block thing is not working so well for us). More importantly, we feel like we can provide better content and a superior user experience through memberships. We anticipate other music sites to follow suit in the coming years, and wanted to lead the way.