Years & Years Frontman Olly Alexander Is A Slave To An Android Society In The “Sanctify” Video: Watch

Years & Years have unveiled a dystopian-themed video for new single, “Sanctify.”

Years & Years have unveiled a dystopian-themed video for new single, “Sanctify.”

The track serves as the first taste off the band’s forthcoming album, a followup to their No. 1 debut album, Communion.

The sound is an evolution of their previous work (in a press release, Olly says it was in-part inspired by Britney Spears’ “Slave 4 U” – see what Exhale is saying about that), but updated to fit the melancholy pace of today’s pop landscape. Frontman Olly Alexander explains the concept best:

“I want to take people on a wild and wonderful adventure through my dreams to a world that’s very different from our own,” says Olly. “I’ve been thinking about this place for a long time, a place to tell stories from; about identity, sexuality, celebrity and performance.”

“The video for ‘Sanctify’ centres around an audition against the backdrop of a future metropolis called Palo Santo. It’s the first part of a bigger jigsaw puzzle and my hope is that it confuses the hell out of people but also excites them in a mysterious and sensual way.”

 

 



“We’ve deliberately hidden lots of different meanings and I want people to come up with their own interpretations, I’m asking people to jump down the rabbit hole with me and let their imagination run free. The thing I love most about pop music has always been fantasy and escapism so I thought, ‘Well I guess I should try and be the pop star I want to see in the world and make the most ambitious and freaky and sexy thing possible.’”

“I’m making these videos because I want to let people inside my brain and because I love living in my own fantasy world (always have, always will) – a place where sexuality and gender are blurred and magic is real. We live in a chaotic and accelerating world, we’re looking at depictions of the future to help us make sense of what’s happening right now.”

“This is my vision of a possible future, one that makes us question what it means to be a human.”

Watch below:


 

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