The world is sleeping on Tinashe and no one really understands why… especially Tinashe.

The world is sleeping on Tinashe and no one really understands why… especially Tinashe.

T had an extremely difficult time releasing her latest album, Joyride. It’s not clear why, but judging from most of the singer’s recent interviews it appears creative differences with her label are one of the leading causes.

For example, in a recent interview with Cosmopolitan, the “2 On” singer revealed she “cried for two days when [the label] told me I had to put that song out as a single,” she said. “Dead-*** serious. They forced that 100 percent.”


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That’s obviously very problematic, and it’s issues like that that resulted in Tinashe potentially missing an opportunity to achieve a chart-topper. She ultimately gave in. “Okay y’all, I’ll do what you want to do, but you have to work with me as well. And when that didn’t work, it was kind of like, All right, now it’s time to get with my plan.”

At some point, Tinashe and RCA decided to finally put a release date in the books, and despite several television performances and star-studded features on her tringle (three single releases/videos prior to launch date), the album underperformed in terms of sales.

Joyride debuted at No. 58 on the Billboard 200 chart with 4,710 in sales (9,800 including streaming).

To put things into perspective, her debut album Aquarius opened up at No. 17 on the Billboard 200, selling 18,821 copies in its opening week. Talk about a sophomore slump.

The Joyride wreckage spilled onto the blogosphere, and Tinashe took notice. Complex wrote a thought piece titled “Where Did Tinashe Go Wrong?” and details her ups and downs. Ouch.

“Unfortunately for everyone who is still rooting for Tinashe,” they write, “it appears her time has passed—we can’t wait around forever.”

“Y’all got me f—ed up,” Tinashe said in response. “I’m healthy, my bills are paid, my family is happy,” T added. “Still booking shows, still making art, still minding my business, still hating Donald Trump…. I’m thriving.”


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T doubles down in a new interview. “I always feel underestimated,” she told Harper’s Bazaar. “I consistently feel like an underdog. I always feel like I have something to prove. Maybe that’s what keeps me going all the time, so it’s important for me.”

Tinashe is in an interesting position right now. Sure, the world hasn’t fully taken to her the way us music connoisseurs have, but that doesn’t mean it won’t ever happen. At this point, I’m confident Tinashe becoming a main pop girl isn’t a matter of if… but when. The journey of how to get there though… that’s all hers to own.

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