Rihanna’s expanding her fashion empire with a limited edition sock line.
Rihanna teams up with Stance to create graphic socks.
Rihanna is using her experience as women’s creative director at Puma and putting her Fashion Icon award from the Council of Fashion Designers of America to good use. She joined forces with Stance as a contributing creative director to launch a new line of sock-ware that combines newsprint typography style with horror movie poster art. The result?
“I’ve had a great relationship with Stance for a long time and I am happy to be working with them on such a fun and creative project,” Rihanna said in a statement.
“She creatively pushes the boundaries in everything she does,” said Candy Harris, senior vice president of Stance’s women’s division. “It’s nice to work with out-of-the box ideas for our brand.”
BadGal x @Stancesocks Upgrade your sock game. #TheUncommonThread #CallTheShots @stancemuse #MurderRihWrote There are 3 socks in a pack, designed all differently so you can switch up the pair you wear! Made for both Men and Women! (Also comes in an over-the-knee ladies) https://www.stance.com/rihanna