The Weeknd Severs Ties With H&M Following Deeply Offensive Photo

The Weeknd will no longer collaborate with H&M.

The Weeknd will no longer collaborate with H&M.

The singer announced his decision to part ways with the company today (Jan. 8) after a new photo appeared on the company’s website of a little African American boy wearing a hoodie that read “Coolest Monkey in the Jungle.”

“woke up this morning shocked and embarrassed by this photo,” the singer wrote. “i’m deeply offended and will not be working with @hm anymore…”

The Weeknd (real name Abel Tesfaye) began collaborating with H&M in 2017 under his XO brand.

H&M have since pulled the image off their website and issued a statement, but the damage is done.

“We sincerely apologize for offending people with this image of a printed hooded top… We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.”

Very disgusting and insensitive. WHO. APPROVED. THIS?

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