Doing the absolute most.

Tove Lo is doing the absolute most in her new music video for “Disco ****.”

The Swedish singer is leading the game when it comes to long-form music visuals. Following her two Tim Erem-directed short films, Fairy Dust and Fire Fade, comes a six-minute video for Tove Lo’s (she explains the pronunciation in the clip k) new track “Disco ****.” It’s pretty epic.

The video starts out with Lo getting interviewed by a knock-off muppet, but the two quickly ditch the work junket and run off into the sunset together. Things take a turn for the steamy when the off-yellow character (which she imagines as a bad boy) goes down on her before they swap spit. They also get into an argument about barbecue sauce at a diner, which only ignites their fiery passion further. So does that pill of ecstasy. God, this video is a beautiful mess.

If you’re curious what Lady Wood means, watch this:



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