Ralph Lauren hires the young musicians to model his latest denim wear.
Tinashe and Cody Simpson rock Ralph Lauren’s latest denim in a music video for the brand.
Ralph Lauren is famous for enlisting the help from the young and beautiful to help promote his apparel. His previous fall campaign included Avicii, but Lauren’s 2015 season sees Tinashe, Cody Simpson and Bella Hadid rocking the “in” oversized denim. They recorded a remake of the iconic 1970s song “Express Yourself,” which they filmed in NYC’s famous Electric Lady Studios (Jimi Hendrix, The Rolling Stones and Patti Smith previously recorded there).
“Being able to play guitar at Electric Lady, it was just so sick,” Simpson tells People. “I’m a crazy Hendrix fan, so being there was rad for me.”
Adds Tinashe: “The set was really fun. We had a dance break… I don’t even know what to call it… a parody type thing that we were filming, and it just brought out all of the moves. Simpson says he mostly “just stood there with [his] guitar and was chilling” during the scene.