TIDAL will stream a live concert on Sunday, but WHO?

TIDAL Is Streaming A Live Concert On Sunday

TIDAL is streaming a live concert on Sunday with all signs pointing to a J. Cole performance.

The first ever signee to Jay Z’s Roc Nation and TIDAL co-owner, J. Cole, might get his very own exclusive on the struggling streaming service come Sunday. The company announced on Wednesday something’s in the works without specifying exactly what.

According to a flier posted on Cole’s Facebook, the top NYC TIDAL users listening to J. Cole between April 11 and April 20 will get an invite to “an intimate private performance by J. Cole.” Their tag line reads, “Better than the front row, closer than backstage.”

It’s another effort from TIDAL to convince music lovers to shell out $20 a month to stream lossless quality music. Previously, Madonna attempted the exclusive bit, teasing her “Ghosttown” music video for subscribers. Rihanna premiered her “American Oxygen” video on TIDAL and Beyonce sang a song called “Die With You.” That’s great and all, but the content was soon available elsewhere and ultimately had no real effect.

Can J. Cole’s live concert on Sunday garner the attention the Spotify rival hopes for?