Lady Gaga’s Super Bowl Halftime Show dominated.
The pop star’s performance elevated the singer’s stats across the board.
111.3 million viewers tuned in to watch the show, which helped Gaga secure the fourth most-watched halftime show ever. Maintaining the top spot is Katy Perry’s 2015 performance, followed by Bruno Mars in 2014, then Coldplay / Bruno Mars / Beyonce’s last year. Gaga ties with Madonna at No. 4.
Gaga’s Super Bowl set also saw a surge in sales. Following her performance, Joanne ballad “Million Reasons,” which was a centerpiece in the show, rocketed to No. 1 on the iTunes Top Songs Chart. Born This Way,” “Poker Face,” “Just Dance” and “Bad Romance” also land in the Top 10.
Additionally, the Deluxe edition of Joanne is the No. 1 record on iTunes Top Albums Chart, while the standard version sits at No. 3. Two editions of The Fame Monster also claim the No. 5 and 6 spots. Born This Way rides in at No. 7.
Gaga’s performance was also the most-Tweeted about performance ever. From Forbes:
There were 2.2 million tweets about the #PepsiHalftime show during the 20-minute live performance; counting the 20 minutes before and 10 minutes following the show, there were 5.1 million tweets about #Gaga’s performance, and Lady Gaga was mentioned on Twitter 2.1 million times between 7:50 and 8:40 p.m. EST.
That beats last year, when the halftime show garnered 3.9 million tweets, according to data from Twitter. Viewers tweeted about Beyoncé 1.3 times, Coldplay 774,000 times and Bruno Mars 341,000 times, all in the 23 minute time period.