Maybe there’s something in the water. Even the most casual pop-culture consumer has probably noticed that the latest must-have celebrity accessory is, apparently, a belly. Check out the July 10 issue of Star magazine. It features the “Hollywood Bump Brigade” with pictures of preggo Jennie Garth, Maggie Gyllenhaal and Sofia Coppola. Britney Spears channeled her inner-Demi Moore by posing naked with her bump on the cover of this month’s Harper’s Bazaar. Angelina Jolie took it all to a whole new level by commandeering a coastal African country for her delivery.

What’s going on here? Are more stars having babies than ever beforeor does it just seem that way? Julia Beck, founder of Forty Weeks, a marketing company that studies expectant and new parents, says there has indeed been a bump in the number of visible bumps. The culture of pregnancy, she says, is undergoing something of a rebirth. What was once something to be endureda practically taboo means to an endhas become the end in itself. It’s hip to be round.


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