There will be no further explanation. There will just be reputation.

There will be no further explanation. There will just be reputation.

Usually on Thursday nights, BreatheHeavy plops the latest pop music embeds onto the blog, but tonight is different. Tonight is the release of Taylor Swift’s new album, Reputation.

Swift decided to withhold her new album Reputation from streaming platforms. Why? Because she can. And because it’ll help secure a massive opening week.

Her label Big Machine Records anticipates Tay Tay will sell 2 million units by next Friday. That remains to be seen, but despite the record not landing on Apple Music or Spotify, this is a major music moment.

Reputation is Swift’s answer to the media’s endless coverage and a response to the haters. She’s fully embraced her inner snake spirit animal. Lead single “Look What You Made Me Do” is ironic in a sense. She absolutely disregards any responsibility for her actions because we, according to Swift, made her this way. That’s problematic, because it illustrates a lack of ownership. Unless this is her way of taking back control. It’s confusing.

Instead of explaining herself, Swift decided to turn off comments on Instagram and remain relatively hidden. She has yet to give a single interview and has not performed any of the new tunes (that will change on Saturday Night Live this weekend).

Swift has thrown a couple of crumbs, however. She held a ~super exclusive~ private listening party for fans at one of her mansions, and even visited a few of them at their homes. Still, Swift feels very untouchable, and not in a good way. Like the kind of way if you get too close to the sun you’ll go down in flames.

It’s obviously very premature to write a review of the record after only a couple of listens. Swift’s lyrics are meticulous, and it will take some time to dive into. For now, I’ll be grabbing my credit card like the rest of us and shelling out for the full thing, because I have a hard time justifying why I shouldn’t, and she knows it. She always. *******. knows.

Buy Reputation on iTunes here. Or, if you’re feeling adventurous, head over to Target to buy one (or both) of Swift’s special edition magazines that features the album, new photos, paintings and poems created by Taylor herself.

Thoughts on Reputation? Let us know in Exhale.

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