Here’s How Many Millions Taylor Swift Is Expected To Earn With Her New Recording Contract

November 27, 2018 By Jordan Miller

Taylor Swift leaves Big Machine Records for Universal Music Group and its subsidiary label, Republic Records.

Taylor Swift’s new global recording agreement with UMG is history in the making. The singer wrote fans a letter confirming she parted ways with Big Machine Records, Taylor’s home since 2006.

One of Swift’s conditions, according to Variety, was an agreement that Spotify will share with artists the proceeds from the expected sale of the streaming giant’s equity next year, and make them non-recoupable against the artists’ earnings.

What does this mean? A report from USA Today says UMG’s sales of its Spotify shares will “result in money distributed to the label’s artists.” UMG’s Spotify shares are worth around $850 million.

It’s a power play similar to the move Swift made with Apple Music in 2015 where she put the company on blast for not paying artists royalties during Apple Music’s free-trial period.

Related: End Game: Taylor Swift Casually Announced She’s Already Working On A New Album

“I’m ecstatic to announce that my musical home will be Republic Records and Universal Music Group,” Swift wrote in a post on Instagram. “Over the years, Sir Lucian Grainge and Monte Lipman have been such incredible partners. It’s so thrilling to me that they, and the UMG team, will be my label family moving forward.”

Multiple sources tell Forbes Swift’s new deal could guarantee the singer upwards of $200 million.

Another important clause in Swift’s contract was the ability to own her master recordings.

“It’s really important to me to see eye to eye with a label regarding the future of our industry,” she wrote. “I feel so motivated by new opportunities created by the streaming world and the ever changing landscape of our industry.”

Taylor has sold more than 32 million albums in the U.S. alone. She remains the only act to have four million-selling weeks, with four different albums, according to Billboard.

There’s no denying Taylor has major influence the music community, and it appears her new deal with UMG and Republic is a victory for artists everywhere. Instead of using her incredible leverage to take ownership of her past master recordings or receive an inflated cash advance, she used the contact to help fellow artists.

Talk about an end game.



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My new home ?

A post shared by Taylor Swift (@taylorswift) on

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