Taylor Swift Signs Massive Deal With AT&T, Headlining Pre-Super Bowl ShowOctober 4, 2016
The return is near.
Taylor Swift is shaking off the 2016 spasm of bad publicity with a lucrative deal with AT&T, which includes a headlining performance for DIRECTV Super Saturday Night in Houston ahead of the Super Bowl.
Swift was named the richest celebrity this year thanks to her massive 1989 tour. She was also unofficially named the most hated celebrity because of her feuds with Kanye West & Kim Kardashian, Katy Perry, Calvin Harris, Tom Hiddleston, Justin Bieber etc.
While the haters hate, hate, hate, Swift continues to rake in the dough. She announced today (Oct. 4) a major, exclusive multi-year, multi-faceted deal with AT&T.
— Taylor Swift (@taylorswift13) October 4, 2016
As part of the deal with AT&T, Swift will headline DIRECTV Super Saturday Night in Houston the night before the Super Bowl.
This is yet another crumb on the lengthy trail leading up to Swift’s inevitable new album release. In recent weeks, Swift’s bestie and supermodel Gigi Hadid confirmed the “I Know Places” singer is recording new music. She’s also gearing up for a separate headlining performing at the Formula One Grand Prix Post-Race show on Oct. 23.
Swift has a repeated history with releasing records every two years. She’s dropped four out five of her albums in October and one in November, and her last was in 2014. According to president and CEO of Big Machine Records Scott Borchetta, she won’t be putting out a new album this year, but that could be a calculated move to throw Swifties off her tracks.