Taylor Swift has the biggest first-week sales of 2019.
UPDATE: The predictions were better than expected. Swift’s new album, Lover, debuts at No. 1 on the Hot 100 with 867,000 equivalent album units.
Of that sum, 679,000 were in physical album sales.
Lover has the best first-week sales since reputation, which debuted with 1.238 million.
Billboard has a lengthy article detailing all of Taylor’s latest achievements.
Queen of album sales reigns supreme.
Combat. Taylor was ready for combat. The singer’s new album Lover is expected to pull out some massive figures.
According to a new report from Hits Daily Double, Swift’s seventh studio album is projected to debut at No. 1 with 775k-800k in its opening week in the US.
It’s worth mentioning that figure includes streaming; Swift’s physical album sales range from a staggering 650k-700k alone.
To put things into perspective, 1989 debuted with 1.287 million copies and Reputation clocked in with 1.216 million copies. However, music is typically consumed via streaming, so these figures are still stellar. Four different Lover albums was available for purchase – each contained unique pages ripped from Swift’s personal diaries.
Lover reportedly sold a million records worldwide before it was even available.