Can’t spell Kaleidoscope without cool!

Taylor Swift recently released the song/video for her new single, “ME!” The collective Internet joined together to say I WAS ROOTING FOR YOU WE WERE ALL ROOTING FOR YOU WHO DARE YOU.

I’d like to point out that Taylor is a marketing genius, so perhaps she knew releasing a kids’ bop would outrage her adult fans, and is readying something more suitable for us next. One thing she’s not backing down from though is the era’s soft, pastel aesthetic – a huge contrast to the stark and grimy vibe she embodied during Reputation. Her new album title, if Swifties are correct, would be the ultimate portrayal of a vibrant fantasy.

Swift told fans her new album title is hidden somewhere in the “ME!” video, as is the name of the second single. It only took about 2.5 seconds to figure out what we think we know: the album is titled Kaleidoscope, and the second single is “Lover.”

Kaleidoscopes are featured throughout the Dave Meyers-directed visual. And in the intro of the clip, the snake Swift used frequently throughout her last era, bursts into a group of butterflies (also called a kaleidoscope).

The word “Lover” is displayed as a neon sign during the scene where Taylor is singing with Brendon Urie on top of a tall building with a unicorn.

Cool cool, but I low-key miss when Miss Swift was feuding with Kim and Kanye and seething with a venomous pop rage at anyone who dared betray her. I guess the old Taylor can’t come to the phone right now…

Learn something from this.

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