Why are we embracing Taylor Swift’s transition from country to pop? Swift lands atop the Billboard Hot 100 this week with her latest single, “Shake It Off,” beating out Nicki Minaj’s “Anaconda” which lands at number two.
It’s cool to say “I hate country music” when you’re 20-something, but Taylor Swift had no problems rocketing to super-stardom in that genre. Now, she finds herself working with pop music pioneer Max Martin, famous for launching Britney Spears’ career with “Baby One More Time,” and people are simply cool with it.
Swift felt the need to grow as an artist.
“Two years gives you enough time to grow and change; change what you believe in and what’s influencing and inspiring you,” Swift said of the time between her last album and now to Rolling Stone. “In the process, my music changed. I woke up every single day not wanting, but needing, to make a new style of music. This album is a rebirth for me.”
I’m not buying it. Perhaps because the first single off her upcoming album, “1989,” which saw strong numbers in sales, streams and airplay, is a cookie-cutter pop song. It checks all the boxes the consumer wants, but how unoriginal! Is this song pushing the envelope in music? Is it daring? Experimental? In my humble opinion: NO. If she wants to grow as an artist, she should take risks, not depend on veterans she knows can co-write and compose her a song everyone undoubtedly loves. **** it, I like “Shake It Off,” too, but I hate what it represents.
Don’t even get me started on the music video.
And you know what gets me? The irony of it – the fact that I’m a hater and she doesn’t give a **** cause:
The players gonna play, play, play, play, play
And the haters gonna hate, hate, hate, hate, hate
“I’ve had every part of my life dissected — my choices, my actions, my words, my body, my style, my music,” Swift continues to RS. “When you live your life under that kind of scrutiny, you can either let it break you, or you can get really good at dodging punches. And when one lands, you know how to deal with it. And I guess the way that I deal with it is to shake it off.”
Looks like the joke’s on me, me, me, me, me.