Taylor Swift says it’s not cool that artists are forced to release songs until one sticks.
The digital era demands musicians constantly release new music because listeners’ attention spans are increasingly growing shorter. Squirrel!
That results in an artist releasing multiple songs before even announcing an album. Often times, if a song underperforms, the artist will delay or even scrap their album and head back to the drawing board in the hopes they can capture magic in a bottle (AKA perform better on the charts).
Camila Cabello comes to mind. In the span of three weeks, she dropped four singles off her forthcoming album, Romance, yet no word on when the LP drops. She only finished recording Romance a week ago. Some wonder if she went back to the studio to work on songs that sounded similar to the best-performing track of the four. Smart for business, bad for artistic integrity.
“As long as people dropping just singles want to be doing that then I’m fine with it, but if it feels like a big general wave that’s being pressured by people in power, their teams or their labels, that’s not cool,” Swift tells MusicWeek. Swift of course is a music veteran and knows the game inside and out.
It’s worth pointing out Swift typically releases a lot of singles from her albums, but they’re selected after the album is finished and not based off fan reaction / chart performance.
What do YOU think? Are artists being pressured to release a bunch of singles, or is it just the new normal? Let us know what you think in the comments.