Taylor Swift’s next record won’t be an Apple Music exclusive.
UPDATE // NOVEMBER 30:
An industry insider reached out to BreatheHeavy to clarify absolutely nothing is set in stone regarding Swift and a potential inclusion with Spotify, and have updated our story to reflect that.
EARLIER // NOVEMBER 28:
Taylor Swift’s next record might not be an Apple Music exclusive.
Artists are becoming less inclined to release musical projects solely on one platform, like Swift, Adele, Beyonce, Kanye West, Drake and a handful of other colossal artists have done in years’ past, because it alienates millions of music listeners.
Back in August, Universal Music Group announced plans to cease all exclusive licensing deals with streaming platforms because they believe it hurts music sales as a whole.
That includes Swift, who famously wrote an open letter denouncing Apple Music because of its free three month trial.
“I realize that Apple is working towards a goal of paid streaming,” Swift said during her open letter explaining why she initially decided to hold off on putting 1989 on the streaming giant. “I think that is beautiful progress. We know how astronomically successful Apple has been and we know that this incredible company has the money to pay artists, writers and producers for the 3 month trial period… even if it is free for the fans trying it out.”
She added: “Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing.”
Apple Music swiftly swooped in to save the day.
Needless to say, 1989 never made it to Spotify, but her future releases could.
Spotify UK head of content programming George Ergatoudis had a meeting with Big Machine president/CEO Scott Borchetta, and though “nothing’s guaranteed,” he has reason to believe both Swift and Adele will include Spotify on upcoming debuts.
“It’s not a lock-in, but I’ve got every reason to be very optimistic Taylor Swift will be coming back to Spotify,” he tells Music Week. “I’m not saying it’s done, but the indications are good, put it like that.”
Some believe Spotify will rid their “freemium” tier and force all Spotify listeners to commit to a monthly subscription, but for now that’s merely speculation.
“I went out with Jonathan Dickins [Adele’s manager],” he continued. “You have to take a view at any moment in time about what’s best for that project and for that artist. If they were going to make that decision right now, again it would be Adele’s decision so he can’t fundamentally speak for her, but he thinks the decision would be different. The world’s moved on a lot, even in the last year. There’s a hell of a different market right now.”
Your move, Apple.