Award Shows Featured News

The VMAs Receive All-Time Ratings Low, But There’s Also Some Good News

The MTV Video Music Awards hit a drop in the ratings for the third consecutive year.

It’s not surprising that television ratings for awards shows across the board continue to slip.

The MTV VMAs, which once dominated popular culture with buzz worthy moments, was DOA. In 2019, the overwhelming majority of people consume content digitally. That’s bad news for cable network specials like the VMAs.

Related: Here Are The Winners At The 2019 VMAs

MTV, which moved the awards show to a Monday, aired the VMAs on 12 Viacom owned networks (MTV, VH1, Nickelodeon/Nick at Nite, Comedy Central, BET, Paramount Network, CMT, MTV2, TV Land, MTV Classic, Logo and BETHer). Despite the tele push, this year’s VMAs only drew 4.9 million viewers combined. That’s a 6 percent decline from last year’s 5.2 million viewers (on 10 channels). 

On MTV alone, 1.9 million people tuned in with a 0.9 rating among adults 18-49 (an all-time low).

Now for the good news we mentioned in the headline…

Social and online video views was up by 85 percent from last year. MTV uploaded the awards and performances to the Internet soon after they aired – videos wracked up millions of views in the time since. Viewers are interested, but they want to cherrypick the highlights.

Related: Taylor Swift Opens The VMAs With ‘Lover’ Performance

Social engagement figures more than doubled year to year in the month leading up to the VMAs. It’s imperative networks like MTV focus on their online presence as that’s where their core audience consumes content.

It’s also worth mentioning MTV incorporated the use of CGI into the show. It was a creative and innovative way to energize the ambiance (for those watching at home, anyway).

In other words… no Gaga, no ratings.

Award Shows Featured News Taylor Swift

Taylor Swift Is Performing (A New Song?) At The VMAs

Taylor Swift will take the stage at the 2019 VMAs.

Swift’s forthcoming album, Lover, drops August 23rd. A few days after its release, the Grammy Award winning artist will make an appearance at the MTV Video Music Awards (August 26th) where she’ll perform some of her new material.

MTV confirmed the news, and even hinted that she’ll perform one of the new songs we have yet to hear.

Swift scored 10 nominations at this year’s show, including Video of the Year for “You Need To Calm Down.” Bookmark me when she wins.

Featured Michael Jackson News

MTV Is Reportedly Considering Dropping Michael Jackson’s Name From The Video Vanguard Award

In light of the ongoing controversy, MTV may remove the king of pop’s name from the network’s prestigious award given to artists who have impacted popular culture with their music videos.

The Michael Jackson Video Vanguard Award could be shortened to the Video Vanguard Award, according to a new report from Page Six.

“There’s a lot of heated discussion at the network about how to handle the Michael Jackson Video Vanguard Award this year, and it’s getting ugly,” a source tells the site. “There’s talk about if they should change the name, or get rid of it altogether. [There’s also talk] about who would pre­sent it and who would accept it. It’s a mess.”

MTV began handing out the VMA Video Vanguard Award in 1984, but renamed it to the Michael Jackson Video Vanguard Award in 1991 due to Michael’s groundbreaking visuals.

HBO’s now most-watched documentary ever, Leaving Neverland, detailed claims of Jackson’s alleged sexual abuse on minors. Jackson’s estate deny the allegations and have since filed a $100 million lawsuit against HBO and a separate one on the accusers, Wade Robson and James Safechuck.

“MTV [potentially] banning his name is the latest fallout,” the source said. “They haven’t decided yet, but they’ve been going back and forth on it. There are a lot of issues.”

MTV recently announced the nominees at the 2019 VMAs, however it’s unclear if they’ll hand out a Vanguard Award this year or not. Past recipients include Madonna, Janet Jackson, Britney Spears, Justin Timberlake, Rihanna, Kanye West, Pink, and JLo among others.