If you’re to take anything away from Madonna’s new music video for “God Control,” off her No. 1 album, Madame X, it’s that gun violence is destroying countless lives unnecessarily, and that the American government has a responsibility to tighten gun control laws.
Madame X is many things, and there’s two facets of her in the video. One is a journalist, writing the important lyrics of the song on a typewriter. Meanwhile, another Madame X is heading to a NYC club for a night of fun, but unfortunately she encounters two harrowing experiences: she’s robbed at gun point en route then later mowed down by an assailant inside the venue, who uses an AK47 to wreak havoc on party-goers.
“Understand that this is what happens. Guns kill,” Madonna tells CNN. “A bullet rips through your body, knocks you to the floor and takes your life, and you bleed to death. I mean this is reality.”
“We know that one way to change our culture of gun violence is to change culture,” she continued. “People who change culture are often influencers and creative people. They have this ability to reach and connect millions and to encourage them to get involved and to use their voices and their votes to end gun violence.”
One of Madonna’s other new songs, “I Rise,” features a clip of Parkland, Florida student Emma Gonzalez, who survived the 2018 mass shooting at Marjory Stoneman Douglas High School.
“We live in a democracy. We can change laws, but it requires organization — and it requires consistency — and it requires people doing what they can do — at a grass roots level or on a larger scale,” Madonna said.
“Which is what I’m trying to do.”It’s a cause she believes anyone can be involved in. “You can do it through your art, you can do it through activism in your own community,” she said. “There are so many levels and ways to do it. I’m trying to stoke the fires and keep people focused on this crisis through my art and through my own statements.”
Watch the new eight-minute video below, then leave an Exchange in Exhale and let us know what you think about Madonna’s controversial new clip.