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Swipe Right! James Maslow Embarks On Pop Solo Stardom: BreatheHeavy Interview

James Maslow opens up to BreatheHeavy about his new song, “All Day.”

 

James Maslow opens up to BreatheHeavy about his new song, “All Day.”

As you read this, some lonely-heart Millennial has just fired up Grinder, Tinder, Christian Mingle, whatever, and is prowling the digital sphere in a never-ending pursuit for love. Or sex. Or both. It’s exhausting, and the centerpiece of Maslow’s new song, “All Day,” featuring singer-songwriter, Dominique.

 


 

You may recognize Maslow from one of his many influential endeavors (and/or his insane physique heeey). He kicked off his stratospheric rise to fame in Nickelodeon’s Big Time Rush, then starred in the first-ever American version of Celebrity Big Brother and Season 18 of Dancing with the Stars. James has hung up his reality television hat for the time being and launched into the scary, thrilling world of pop music. We caught up with Mr. Maslow to chat about that.

Tell me about the creation process of your new song, “All Day.”

“This is the first song as an independent artist that I’m actually doing as a collaboration with essentially a small label – with a group called Arrival. We’ve been chatting and talking about co-writes, and writing music, and coming together, and they brought me the idea. Dominique, who was one of the writers of the song… we wanted to talk about something that’s current and that’s relatable. We came up with this fun idea of like… well, people hooking up on apps these days, and people that flirt over text, and all these things that then turn into me going, ‘I can’t f–king STAND any of that.’ Sometimes I feel like I was born in the wrong period of time in history because I so prefer doing things in person… especially when it comes to girls, dating, and flirting. The song is essentially saying that. Having fun with it going, ‘look… I can text you all day. I can flirt with you on my phone all day, but I’d so much rather do it in person,’ and what’s so dope is that idea translated into what the song is which I’m very proud of and excited. It’s so fun and catchy.”

 

 

Who could I be texting ? ? @bradleyblackburn_com

A post shared by James Maslow (@jamesmaslow) on

 

It’s interesting you say you feel like you were born in the wrong era yet have such a huge social media presence (it’s worth mentioning Maslow has a combined 7.5 million followers).

“I appreciate the fans that follow me more than anything. I appreciate having fans. My favorite part of social media is the ability to communicate with fans directly, which I couldn’t have done before unless I was on tour and actually met the fans. Don’t get me wrong, I absolutely love that aspect of it, but a huge difference between myself and let’s say… influencers, people who built their fanbase on social media… my social media is a byproduct of doing traditional music and traditional acting. I’m lucky to have it, I’m happy to have it, but I didn’t go out of my way to build it. I didn’t have Instagram when I first started doing what I do. Twitter came when I was in the middle of acting, and eventually came Instagram, and in the beginning I was too cool for that, too, going ‘eh… I don’t want to take the time,’ but I’m so happy that I did get on it because it’s a way to communicate with fans.”

 

 

Yeah, it can be a lot… Sometimes I wonder what life would be like to move to Montana and live in the forest with no Internet.

“I was just having a conversation with my best friend about that – it’s kind of funny. He’s in San Fransisco, and he says there are just so many fewer distractions than when he was in L.A., and on my side I’m going, ‘oh how nice is that?’ But then he’s also going, ‘but dude… I’m really bored.’ It’s not exactly pertaining to the Internet, but I think it’s the same idea. I think we can be ambitious and complain about it, but at the end of the day if it wasn’t here… I think we’d be wanting it back.”

The grass is always greener ¯\_(ツ)_/¯

“Yezzir.”

 

 

Cali sunsets, nothing else like them. ? ? @bradleyblackburn_com

A post shared by James Maslow (@jamesmaslow) on

 

It’s been a few weeks since “All Day” first debuted. What is your reaction to it now versus when it was first released?

“It’s exciting because I do still see it gaining traction. Even on streaming numbers. It’s not just going to go to 10 million streams day one. If I look at how fast it’s growing in comparison to other songs I’ve put out in the past few years, it’s doing better than all of them! It’s exciting because it’s organic. People seem to be digging this even more than before.”

What would you say is the biggest difference between releasing music as a solo artist versus when you were in Big Time Rush?

“I hate to put it in this way, because it shouldn’t all be about money… but money. It’s very easy, when you essentially have unlimited funds… labels are basically banks. You have a huge staff, so that anything you ever need is done overnight of before, with 50 options, and then have the financial capital to go and do the tours that lose money, do the press runs that lose money, all the things that are necessary to build an artist, be in front of fans, getting out there… it takes a lot of capital to get things going. Doing that independently, without all the money in the world it can be very very tough. Beyond that, you have to do absolutely every little thing for yourself. But, that’s what’s so f–king exciting, dude. Every song that I release is me. It’s about me. The annoying part is also what’s forced me to grow and get better.

 

 

 

That sounds like success. What does that look like for you right now in music?

“The ultimate answer to that in the longterm is me having the freedom to tour when I want, where I want. I’m not anywhere near that yet as a solo artist, but it’s exciting… it’s the movement of this song which can be judged partially by streams, starting to move, but even more for me by some of the press I’m getting. Online bloggers who are organically and naturally picking this up… there’s been a lot of people who have just wanted to write about it and talk about it and add it to their playlists. I’m looking at that as the success of this song and why I call this only just the beginning.”


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