After 10 long years, JoJo’s new studio album is finally upon us.
Mad Love has arrived.
Easily one of the best voices of our generation, Jojo has waited almost exactly 10 years to the day for us to see who she’s become on her new studio album. On the Wiz Khalifa-assisted lead single, “F–k Apologies,” the powerhouse vocalist refuses to be someone she isn’t, nor is she sorry about it. She’s not sorry on a handful of the songs, like “FAB” (which stands for “fake ass bitches”) featuring Remy Ma. On “Mad Love,” Jojo remains unapologetic on her quest for life-changing love.
“You know love is just one of those things,” Jojo says in the opener of her album title track. “You can’t really explain… it’s insane.”
There’s no shortage of ups and downs in Mad Love. When Jojo isn’t belting out the high notes, the pop star slips into a realm of delicate coos.
“Being from the East Coast, mad love is a term that you hear a lot,” Jojo tells Vogue. “You know, like, I’ve got mad love for you. And I use mad love a lot actually in my daily speech. That’s mad good, mad real, et cetera. In the beginning of the year, when I started on this album, I got into the studio while at the end of this relationship that I wasn’t really able to let go of, and Mad Love is a product of talking about that. Sometimes the emotions are so strong that you stay in it because it’s so exhilarating. What you get from it is passion and crazy and intensity, even though it might not be good for you. It’s so abundant, it’s so strong, and it’s what you’re used to and what you end up craving. That’s the standpoint that I wrote it from. When I think of all the different meanings that Mad Love can take on, I felt like it would be perfectly representative of this project after so long, and the way I feel about my fans, the people who have stuck by me during all this time and grown with me and encouraged me. What I feel for them is just the mad love.”