Catch the gif-ready music video!
Little Boots released her music video for “Better In The Morning”
The song sees production from Grammy award winning producer Ariel Rechtshaid (Madonna, Beyonce, Usher) off her new record titled “Working Girl” out July 10 .
Boots rides the surging ’80s wave in “Better In The Morning,” sampling a version of Tom Tom Club’s “Genius of Love” in her latest effort. The airy mid-tempo is a refreshing extension from her EP titled “Business Pleasure” she dropped last year.
“The album’s inspired by my journey from the beginning to the present, where I am essentially CEO of my own business and run an independent label,” Little Boots said last month. “It’s also fun and empowering to turn the traditional associations of ‘working girl’ on their head.”
In the accompanying video, Boots shows off the best parts of the morning (AKA cereal) while employing her inner-Beyonce through the abrupt post-production seen throughout. Check out the Nova Dando-directed visual below:
2. Working Girl
3. No Pressure
4. Get Things Done
5. Taste It
6. Real Girl
9. The Game
10. Help Too
11. Business Pleasure
13. Better In The Morning
07/15 – The Echo – Los Angeles, LA
07/16 – Constellation Room – Santa Ana, CA
07/17 – Popscene – San Francisco, SF
07/22 – Studio Paris – Chicago, IL (DJ set)
07/23 – Bowery Ballroom, New York, NY
07/24 – Great Scott – Boston, MA
07/25 – U Street 500 – Washington DC