S&M. Rihanna Announces New Lingerie Brand ‘Savage X Fenty’

Didn’t they tell you that I was a savage?

Didn’t they tell you that I was a savage?

UPDATE // APRIL 24: All is revealed!

Rihanna finally let fans in on what she’s been teasing for several weeks now.

The pop star announced her new lingerie line, called Savage X Fenty, drops May 11.

“Bet ya didn’t know it’s #nationallingerieday,” she wrote on Instagram. “Got a lil treat for my ladies… #SAVAGEXFENTY is coming to you worldwide on MAY 11th!! Exclusively on!!”

Rih shared the news with a NSFL new photo.

Check that out below then get your debit cards warmed up. This summer bout to be lit!


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Rihanna is up to something!

The singer posted a photo of what appears to be her breasts (I’m super gay) and captioned it, “didn’t they tell u?”


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The Navy was quick to note that her @badgalriri account on Instagram also started following @savagexfenty. Despite having zero posts, it’s already verified. Ditto for Facebook.

Producer Elijah Blake Claims Rihanna Is Releasing Two New Albums

Is new music on the horizon?! Well, yes, but SavageXFenty is most likely not that. Rather, Rih’s new lingerie line. Hence why she’s posting a photo of her tatas (the technical term).

Rihanna has launched one lucrative business venture after the next. Everything she touches turns to gold, and her new lingerie line will also do just that. Throw it up throw it up.



didn’t they tell u?

A post shared by badgalriri (@badgalriri) on

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