Pop rock.

Harry Styles has a new song out on Friday (April 7), and the rollout is surprisingly entertaining thus far.

Aside from a cryptic commercial that aired in the UK over the weekend, we don’t know much. Will the former boy bander embrace his One Direction roots?

According to Hits Daily Double, he could. Their sources describe the song as “a pop-rock record.” Others claim it is a “contemporary-sounding nod to British rock of the ’70s.”

They also mention anyone listening to the song must sign an iron clad non-disclosure agreement; Harry wants to withhold the name of the song until release day. “Key media gatekeepers who have heard the track say it’s unique-sounding in today’s tempo-driven Top 40 environment, and a bold move by the artist, who is expected by everyone to be a massive concert attraction,” HDD reports.

Several of the masterminds behind the campaign include New Sony Music CEO Rob Stringer. He helped ink Harry’s deal last year and is notorious for strategic album rollouts. Playing a pivotal role in the music is producer Jeff Bhasker (Taylor Swift, Kanye West, Pink!, OneRepublic, Rolling Stones, “Uptown Funk!”). He worked almost exclusively with Harry on the record.

Stay tuned for April 7 when Harry’s new song drops, then tune in to Saturday Night Live on April 15 for his first live solo performance ever.

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