Pink’s ‘Beautiful Trauma’ Debuts At No. 1 With Massive Sales

2017’s biggest debut by a woman.

Pink’s new album Beautiful Trauma soars to No. 1, is the biggest debut by a woman in 2017.

Congratulations are in order for Pink! Beautiful Trauma tops the Billboard 200 with a gargantuan 408,000 equivalent album units (384,000 in traditional album sales). As Billboard points out, that’s the best sales week of the year among all acts.

Here’s a copy + paste excerpt of some of the important stats:

Among all albums in 2017, in terms of weekly units earned, Beautiful Trauma trails only the debuts of Kendrick Lamar’s DAMN. (603,000; chart dated May 6), Drake’s More Life (505,000; April 8) and Ed Sheeran’s ÷ (Divide) (451,000; March 25). P!nk’s album has the biggest week by a woman since Beyoncé’s Lemonade arrived at No. 1 with 652,000 units (May 14, 2016).



Further, Beautiful Trauma has the largest sales week among all albums since Drake’s Views debuted with 852,000 copies sold (May 21, 2016).

Of Beautiful Trauma’s overall unit start, 10,000 were in TEA units, while 13,000 were in SEA units. The set was overwhelmingly powered by traditional album sales: 384,000. Of that sum, 101,000 were digital albums, while 283,000 were physical CDs. (It sold another 1,000 on vinyl LP.)

How did Pink achieve such stellar first-week sales? Beautiful Trauma was boosted by a concert ticket/album sale redemption promotion, Billboard reports. “The cost of the CD edition of the album was bundled into the purchase price of each ticket sold online to P!nk’s upcoming 40-date U.S. and Canada tour. After purchasing a ticket, customers received (via email) a redemption offer for the album, where they could choose to redeem the CD and have it mailed to them. The only sales that count towards the charts are those albums that are redeemed by customers. Many ticket buyers never redeem the offer.”

On the surface that sounds a bit suspect, but nonetheless Pink is still in-demand!



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