Queen of trademarks.
Taylor Swift will leave the streaming up to Apple Music.
In case you’ve been living under a very large rock, Taylor Swift publicly opposed the way streaming services dealt out music to consumers. She had plans to keep 1989 off Apple Music because their original, free three-month trial tier wouldn’t pay-out royalties to artists, but following her famous Tumblr letter, her and the streaming giant worked it out. It’s worth noting that LP never made its way onto Spotify.
Then last month, TAS Rights Management LLC, the team that managers Taylor’s intellectual property, filed for a number of trademarks pertaining to the words “Swiftie” and “Swifts.”
That was the ammunition TMZ needed to speculate she had plans to create a streaming service of her own appropriated named Swifties. They claim her team since filed docs to give her the right to brand a website “featuring non-downloadable multi-media content in the nature of audio recordings.” That’s where they speculate it could relate to a streaming platform.
It’s not true.
“The superstar has no intention of creating her own streaming service called ‘Swifties’ to compete with Spotify,” reports GossipCop. “That part of the report is completely wrong.” They add Swift is actually planning “to launch a line of music products, including guitars, guitar picks, guitar straps and drumsticks,” in addition to “organizing retreats, educational camps and self-guided online courses.”
Taylor is one of the most influential musicians of our generation, but if she released a self-funded streaming service to compete with Spotify and Apple Music, her fate would probably look similar to Tidal’s. (hey!)