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No Katy No Ratings: More People Watched American Idol Than The Billboard Awards

Not even BTS could save the Billboard Music Awards.

Not even BTS could save the Billboard Music Awards.

It’s no secret that awards shows are becoming a thing of the past.

 

 

Younger generations don’t have the attention spans to sit through a three-hour telecast when social media exists to offer the highlights.

 


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This is proving detrimental to television specials like the Billboard Music Awards. The event, which aired on NBC on Sunday (May 20), received a 2.1 rating among adults 18-49 and came in just shy of 7 million viewers, Billboard reports. That’s an all-time low for the show.

It’s worth pointing out the BBMAs in 2017 had a 2.3 rating in the key demo and 7.7 million viewers.

Here’s where things get interesting. American Idol beat out the BBMAs with a 1.3 rating in the key demo and 7.4 million viewers. That tied a previous low, but still managed to beat out the competition.

 

 

In other words, everyone is too busy scrolling through Instagram.

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