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I Love New York Is Selling The Hell Out Of Rihanna’s Fenty Beauty Products (Video)

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If you’re wondering what’s taking Rihanna so long to release new music, it’s Fenty Beauty.

The singer’s beauty collection is generating millions of dollars for the singer and is quickly becoming her main focus. We love a business marketing genius.

Putting that intellect to work, Rihanna enlisted Internet sensation, New York, from VH1’s Flavor of Love and I Love New York, for a new video to inspire the Navy to get out their coins and shop for the holiday season. 

In a new nine-minute clip, New York hawks several of Fenty Beauty’s latest additions, including the Killawatt Foil palette, the Frost Bunny-Frost Hunny-Frost Money eye, and lip sets and Gloss Bomb in Fu$$y. All v v important. 

“I feel younger and thinner, I didn’t know it could do all that, but it’s doing it,” New York explains about one of the products. “Tis the season. Fa la la la la pick this s–t up.” I’m dead.

There’s actually too many quotable soundbites to fit in one post; it’s worth your undivided attention. And sure, 9 minutes of listening to New York sell Rihanna’s beauty products might seem like a lot, but honestly my recommendation is to watch it a couple of times. It’s not possible to mine all of the Internet gold in just one sitting.

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