Check out this official press release uploaded to the Sony Music website today. It proclaims Britney is the Queen of Pop, boasting about her recent success with Hold It Against Me.
“Britney has proven yet again that NO pop artist has the longevity, fanatical fan base and sheer sizzle that she does! In a marketplace littered with supposed heirs to her throne, the first single from her forthcoming 7th studio album, “Hold it Against Me,” exploded on impact. First week sales of well over 400k show the huge demand for her music, and all things Britney. In fact, “Hold it Against Me” enjoyed the biggest first week track sales for a female artist EVER, eclipsing the previous record holder Taylor Swift. Britney is just the second artist (joining Mariah) in Billboard’s history to debut multiple songs in the #1 slot. Outside the US the single debuted at #1 in over 20 (!) countries, proving once again that Britney Spears IS the worldwide Queen of Pop.
The US radio picture has been equally explosive. “Hold it Against Me” shattered all previous records for most number of spins at radio in a first day (and one day) period at both Mediabase and BDS! Strong early call out and a flood of requests were immediate. The video will be a sexy, edgy dance piece directed by Jonas
Akerlund and showing Britney at peak form and ability. In short, Britney has one of the biggest records of her unparalleled career with “Hold it Against Me.” This rabid reaction is sure to feed the already unbridled anticipation for her brand new album, due out on 3/15.
Once again the industry’s creme de la creme have lined up to work with the legendary Ms. Spears. Back with multiple songs to add to their amazing track record with Britney are Max Martin and Dr. Luke (“Hold it Against Me”). The album also features tracks/production by proven hitmakers Rodney Jerkins, Stargate, Fraser T. Smith, and Bloodshy & Avant, to name a few. As is always the way with a new Britney release, look for a major TV event to launch the album, and of course the usual non-stop press coverage on all things Britney. On the heels of “Circus” and its top-grossing, sold-out worldwide tour, make no mistake that fans are ready and waiting for more of Britney! She NEVER disappoints, and NOBODY comes close!”
It claims Britney is going to have an aggressive TV promotional campaign to promote the album: