Some artists know how to get exactly what they want. And some know how to give their fans precisely what they want, but only a few know how to do both at the same time. That’s why Britney Spears drags a chubby guy into the bathroom of a supersonic jet in Best Video of the Year nominee “Toxic,” only to tear off his mask and reveal a hunky blond stud.
“She said she wanted to join the mile-high club and be a stewardess that makes out with someone in the bathroom,” said the video’s director, Joseph Kahn. “My contribution was to make him a fat guy, because you know at some point in her videos she’ll make out with hot guys. Picking out the everyguy is a fantasy on one level for her, but you put a chubby guy in there and the common man gets something too.”
The 31-year-old director, who also helmed Spears’ 2000 “Stronger” video, attributes the understanding of that delicate balance to what he calls the singer’s underappreciated, “incredible” sense of humor. Though Spears didn’t co-direct her clip (like fellow nominees Usher and Eminem did), Kahn marveled at how the singer came to him with a fully formed idea for the video, down to the smallest detail.
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