Week without you.
Miley Cyrus’ new album Younger Now gets off to a lukewarm start.
The record is easily her most mature and personal effort to-date, but it appears audiences aren’t fully embracing Malibu Miley. She spent years crafting the wildn’ out, tongue wagging, nude latex wearing Bangerz brat only to wander off into the bizarrely experimental Dead Petz cave and re-emerge as a country-pop cabbage patch. It’s a lot for people to absorb, which is kind of the point. Miley says her new album is titled Younger Now because she’s embracing her past selves and has never felt… younger. “No one stays the same,” “what goes up must come down” and “change is a thing you can count on” from the album title track perfectly explains this. Unfortunately, her message didn’t translate.
According to estimated figures from Hits Daily Double, Younger Now is projected to sell between 30-40k. Sales plus streaming figures look better with 45-50k, but it’s by far her lowest opening week ever (Dead Petz was released for free and therefore ineligible to chart).
Why is this happening? Miley’s sparkly, larger-than-life persona she created was fascinating to watch. The messiness and unpredictability was a juicy ingredient for her Bangerz bops. Clearly, people aren’t here for
can’t be tame Miley. Younger Now also doesn’t appear to have a solid radio hit. The album title track, “Malibu,” “Week Without You” and “Inspired” were fun tracks, and the songwriting is honest and strong, but they lack the pizazz we’ve grown accustomed to.
Younger Now is expected to debut at No. 4. Shania Twain’s Now will debut at No. 1, Demi Lovato’s Tell Me You Love Me at No. 2 and A Boogie Wit Da Hoodie’s The Bigger Artist at No. 3.
People want their jams and they want them hot & ready.