The “Cooler Than Me” crooner is staging a comeback with a stripped-down sound.
When I think of Mike Posner, I think of his two inescapable 2010 hit songs, “Cooler Than Me” and “Please Don’t Go.” These two songs were always shoved in the middle of someone’s party playlist when they first came out and didn’t make much of an impact beyond their initial spike. I expected him to settle into the role of Top 40 hit churner like Jason Derulo and enjoy his easy ride at the top of the charts. Apparently, Mike wanted more for his career than that.
At the height of his career, he took a step back and reflected, saying:
“It’s not the job of the art to accommodate me and make me more money, make me more famous and get me more girls…I think I was in that mindset after ‘Cooler Than Me’ came out. I started getting some of those things, and I thought, ‘How about if I get more?’ I think for a period of time I did think art was there to serve me, but it took me a minute to reset.”
He didn’t let this new outlook on music keep him from working. While on hiatus from the limelight, he continued to write for artists such as Justin Bieber, Nick Jonas, and Maroon 5.
Now he’s ready to make his comeback and this time he sounds a bit more like Kid Rock. This drastic change might be just what he needs to separate himself from the pack of electronic infused hip-hop dominating the airwaves; or it may be just different enough to alienate his remaining fans. Whatever happens I appreciate his risk taking in the name of personal and artistic growth.
His new song “I Took A Pill In Ibiza,” is off of his 3rd attempt at a sophomore album after scrapping Pages and Sky High and switching record labels. He is taking a stripped-down approach to his new music while adding a dose of self-reflection with lines such as, “I’m just a singer who already blew his shot/ I get along with old timers ’cause my name’s a reminder of a pop song people forgot.” And not a lie was spoken.
“…I was inspired by hip-hop when I first started and would sort of sing hip-hop, this new [music] is kind of my take on country music. It doesn’t sound country and no one uses the word country to describe it, but it’s me trying to do country and it comes out weird and different.”
“In my heart I knew the songs were among the best I’d written, but when they came out I was like, ‘What the hell do I do with this?”
There is no release date for Mike’s new album, but hopefully “I Took A Pill In Ibiza” picks up some steam so we can hear the rest of what he has to offer.