Marina And The Diamonds

Marina And The Diamonds Calls Out The Brit Awards For Lack Of Diversity

Marina says it all comes down to the mighty dollar.


Marina Diamandis highlights the Brit Awards’ lack of racial diversity, says the Brit Awards serve as a way to make money.

The Brit Awards released a new statement today (Feb. 24) addressing the the lack of diversity among the nominees, saying they’ll aim for a “fresh look” at how they are chosen. They’re under fire for not nominating any black or ethnic minority artists. As the Daily Mail points out, the only non-white nominees are in the international artist categories. Adele, James Bay and Years & Years have four nominations apiece.

In a statement, the Brit Awards said: “The Brits take the issue of diversity very seriously and have always endeavoured to celebrate as broad a range of what’s popular in today’s music as possible. There are no individual awards for specific genres however, and since only a small number of Brits are awarded every year, the artists who are honoured tend to be those who have achieved the very highest levels of chart success. Given the rapidly changing landscape of music consumption, it may now be time to take a fresh look at the metrics around the Brit Awards to ensure they reflect the full range of engagement with recorded music.”

Marina analyzed that statement specifically, and her conclusion comes down to the mighty dollar. She Tweeted a series of messages that highlights why certain artists are chosen and why others are paid dust. “Reading about artists talking about BRIT Awards + lack of diversity. I just looked at the nominees and it’s kind of sickening… The truth is the BRIT Awards is a CORPORATE award ceremony. Representing diversity is not a priority. Money is the priority. This doesn’t always mean the artists getting the awards aren’t deserving of them. We just need to realise what this award ceremony is for. To sell records. Particularly in what would normally be considered a lull-period for the music industry. (FEBRUARY. So, I don’t if it’s just plain racism or if it’s down to (e.g.) grime artists not being as financially exploitable to them on a global scale.”

Marina posted the excerpt above and filled in the blanks by including dollar signs in parenthesis.

Plans have been announced for a new advisory committee “comprising respected members of the BAME (Black, Asian and Middle Eastern) music community.”

The award show boasts performances from Adele, Justin Bieber, Rihanna, The Weeknd, Coldplay, a David Bowie tribute, Little Mix, James Bay and Jess Glynne. You can watch the Brit Awards via live stream at 3 p.m. EST below.

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