After months of rumors, it’s finally been confirmed: Mariah’s coming home to Sony and L.A. Reid.
Billboard have exclusively confirmed that following her 12 year stay over at Def Jam / Island, Mariah Carey has returned to Sony and signed with Epic Records.
Is this a good move for the elusive chanteuse? Find out what we think below:
Sources for Sony confirm that Carey has signed with old mentor L.A. Reid for a multi-album deal that is slated to get kicked off with another greatest hits collection, presumably to be released simultaneously with her Vegas residency at The Colosseum in Caesars Palace. Interestingly, it’s also been reported that the forthcoming greatest hits album will her include updated versions (and maybe duets) of her previous hits.
This is bound to be good news for Mariah. Following a convoluted promotional strategy, endless delays and a perceived lack of label backing, her 2014 LP, the still ludicrously titled “Me. I Am Mariah… The Elusive Chanteuse”, performed disappointingly on the charts, racking up her lowest ever opening week sales. Once Mariah was transferred from Island to Def Jam as the two labels were separated, there was always this sense that no one really knew what to do with the diva over at Def Jam.
It’s also extremely promising that L.A. Reid, who used to head up Island Def Jam, was the main label force behind her 2005 comeback and career highlight, ‘The Emancipation of Mimi’. L.A. is currently the chairman and CEO of Epic Records and well placed to give Mariah the kind of success she enjoyed with ‘Mimi’.
For reasons I can’t even begin to fathom, it seems to be pretty much accepted by the general public that Mariah is a ‘has-been’ or that her glory days are over, but I think most hardcore music fans have confidence that with the right material and the right kind of album campaign, Carey could make a phenomenal comeback. Hopefully Epic will do a better job of achieving that goal than Def Jam.
What do YOU think? Can Mariah turn around a rocky couple of years?