UPDATE: Another day, another video.


UPDATE // SEPTEMBER 14: Major Lazer shared a third visual for “Cold Water” which also does not show Justin Bieber (again, what’s the point). It does incorporate some stylized dancing in exotic places, however. Watch:

EARLIER // SEPTEMBER 12: Major Lazer shared a second video for “Cold Water,” this time using live footage shot throughout their European tour (and womp, no Justin Bieber, so what’s the point).


Justin Bieber takes center stage in Major Lazer’s new music video for “Cold Water.” Literally.

A heap of other artists played a pivotal role in “Cold Water,” like MØ, Benny Blanco and the song’s co-writer Ed Sheeran, but it’s the Biebs that is hogging the spotlight in the song’s forthcoming visual.

Major Lazer are partly-responsible for Bieber’s massive return to music last year, so it’s no surprise to see them splicing footage of Bieber performing his Purpose tour together for the vid.

That awkward moment when you realize Bieber is not singing “Cold Water” during any part. Slow motion effects are always welcome though.

Watch a preview:

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