Madonna makes a statement in her politically charged video for “I Rise.”
Even though the Queen of Pop’s new album is officially out to stream, she’s not letting up on the visuals. She has a clip for “God Control” on the way, as well as a new visual for the album closer, “I Rise.”
The intro of the song features a sample from Emma González’s impactful speech at the March for Our Lives protest. González is a survivor from the horrific shooting at Stoneman Douglas High School Parkland, Florida. Madonna chose this quote from Emma to kickoff the track:
“That us kids don’t know what we’re talking about, that we’re too young to understand how the government works. We call BS.”
“I’m going through it / Yeah, I know you see the tragic in it,” Madonna sings over a pounding beat and a whirling siren crafted by producer Jason Evigan (“Ghosttown”). “Just hold on to the little bit of magic in it / I can’t break down now / I can’t take that now / Died a thousand times / Managed to survive / I can’t break down now / I can’t take that.”
“I Rise” appropriately lacks the frills of “Medellín,” but leans too heavily on computerized robotics for the vocal. It’s reminiscent of “Iconic” off Rebel Heart, but more somber in tone. I’ll have to let this one sink in, but having time in between listens or not… “I Rise” is persuasive.
The video is a Time exclusive which you can stream here.