Bitch, she’s too old – apparently.
She’s reigned their charts for the last 30 years but UK station Radio 1 have reportedly blacklisted Madonna’s new single “Living For Love” because she is “too old” for their target audience.
With 13 UK number-one singles under her leotard, Madonna is currently the best-selling female singles and albums act in UK chart history but despite her legacy and legend status the new single will not be added to their weekly playlist.
A Radio 1 insider told The Mail on Sunday that the 56-year-old singer is not ‘relevant’ enough for their target audience of 15-29 year olds.
This being said while two songs featuring 72-year-old Paul McCartney are included on this week’s playlist, but Rihanna and Kanye are cool, right? Plus he was a Beatle and you have to respect the legends, right?
They went on to say that Radio 1 “has a duty to meet the needs of younger listeners [..] I don’t think the audience is losing sleep that it is not playing Madonna in the same way that it used to.”
“Living For Love” has been available for radio since December 20 but has only been played once(!) on the BBC station by DJ Annie Mac, but this was after 7PM when songs not included on the weekly playlist can also be played.
In comparison, rival radio station Capital FM have played the song 64 times since December and its target audience is 15-34 year olds.
This isn’t the first time Radio 1 have came under fire for seemingly being ageist against artists. In 2012 they omitted one of the UK’s biggest stars Robbie Williams’ comeback single “Candy” because of his age – he was 38 at the time – but the single consequently debuted at #1 and spent two weeks at the top.
However, a Radio 1 spokesman has responded to these claims and said Madonna’s age is not the reason that “Living For Love” isn’t getting their love: “Tracks are chosen on musical merit, and while around 40 per cent of the country’s 15 to 29-year-olds tune into Radio 1 each week, an artist’s age is never a factor.”
‘Musical merit’? Have they heard the song? “Living For Love” is undoubtedly Madonna’s best single since “Hung Up” and totally trumps “4 Minutes,” which was her last UK number one back in 2008.
Even without pitting 2015 Madonna against 2008 Madonna, I do not buy the ‘musical merit’ excuse when this week’s playlist features Avicii’s horrendously dated and generic “The Nights” in its “A list” section.
It’ll be interesting to see if this affects the song’s success when it’s released in the UK on February 25 or if they’ll retract their statements after her highly-anticipated performance at the BRIT Awards next week.
In the meantime, here’s what Madonna has to say:
— Ⓜ RƎBƎLHƎART Ⓜ (@mindlust) February 16, 2015
Long live the Queen.