As well as their image, privacy and tenure on The X Factor.


Little Mix have spoken about their view of how to promote girl power in a positive way.

British girl band Little Mix are gearing up to release their third studio album and as such the wheels of the promotional wagon are slowly beginning to turn, starting with a performance at Capital FM’s Summertime Ball last week and followed by today’s interview with HungerTV.

The four young ladies had plenty to say about the scrutiny of the public eye and their bid for success after their talent show rise to fame, but perhaps most interesting was their take on female sexuality. According to Jade:

“When we first got together I think we realised that there wasn’t anyone that was representing girls in a positive way without being overly sexual. I think we’ve filled that gap now. At first we were worried about getting girls on our side, but thankfully they came flooding in. I think young girls needed an ally in music.”

It’s perhaps a little closed minded to assume that they’re the only act on the market that doesn’t use their sexuality to promote female empowerment, but it’s refreshing to see that the girls have such a firm grip on their brand identity.

Jesy also opened up about how hard they’ve had to graft since winning the X Factor in 2012:

“If you come off The X-Factor and expect everything to be handed to you, that’s when it falls apart. That’s where a lot of artists that come off The X-Factor fall down, they’re there and then they’re gone in a flash. We had to work so hard and I don’t think people realise that – it was never easy – but we kept that mentality up and that’s why I think we’ve been successful. Anyone that says it’s not credible, I’d like to see them give it a go!”

She also went on to comment on the popular negative view of stars who’ve got their start on talent shows:

“That’s what annoys me about people slagging off The X-Factor – it can give you a platform to go from sweeping the streets or working in Tescos [think British Walmart] to being able to change your life, and why diss that? If someone’s been given an opportunity like that then good on ‘em.”

The girls have attracted a lot of attention following bandmate Perrie’s part in her fiancé Zayn Malik’s departure from One Direction, with many citing a newspaper article which accused Zayn of cheating on Perrie as the final straw in his shock exit from 1D. Here’s her opinion on media intrusion in their personal lives:

“Our relationships are no one’s business but our own. At the start you want to try and fix it, and run around telling everyone that rumours aren’t true, but now it’s just not worth it. Let it go, if people believe it, then whatever.”

You can catch the rest of the interview here if you’re so inclined and it’s a compelling read.

What do you think? Are the girls’ relationships their business or ours?