Leona’s heading stateside again.
UK X Factor winner Leona Lewis is aiming for US domination again, signing a new deal with record label Def Jam.
Following a six year hiatus from the American charts, Leona Lewis has set her sights on Billboard once again and is relying on Def Jam to take her back to the dizzying heights of #1 US debut “Bleeding Love”.
Taking to her Instagram yesterday, Lewis posted this not so cryptic confirmation of her newest artistic venture.
Leona split from record label Syco last year, following what she describes as a period of depression and creative limitation. Like all X Factor winners, the “Happy” starlet was required to sign to Simon Cowell’s label and although he touted her as the next global superstar following her win, it’d seem that their split was fairly acrimonious.
In a heartfelt, hand-penned letter to her fans last year, Leona said:
“For my fifth album, I was asked to make a record that would not have been true to myself. By all means as an artist in this climate, I was thankful to even get the chance to make another record. But I cannot make music that does not speak to my soul, and as scary as it seemed, I could no longer compromise myself, and so I decided to leave.”
“I was threatened with the fact that if I left, it would come out that I had been dropped. That cut deep, but by this time nothing could stop me from walking away. The end of a relationship can really burn but underneath it all, there is still love there.”
Leona Lewis is one of the most talented winners to come out of a UK talent competition and at one point it really looked as if she could make it as one of the biggest X Factor alums worldwide, especially after single “Bleeding Love” hit #1 in 34 countries. Lewis proved unable to maintain her chart success or hype and after a couple of average singles which bothered the lower end of the Hot 100, faded into obscurity pretty much everywhere other than her native UK.
With any luck, Def Jam will be able to put Lewis back on top. She’s an adept vocalist and a compelling performer, but there is a sense that she’s left it too long to become the ‘next big thing’.