Lana Del Rey’s New Video Is 50 Shades Of Cool

June 17, 2014 By Jordan Miller

Lana Del Rey's New Video Is 50 Shades Of Cool

Lana Del Rey released a very Lana Del Rey-ey music video on Tuesday for her new single “Shades Of Cool” off her new album “Ultraviolence,” and it’s super… cool.

There’s a subtle Great Gatsby theme tied in with Instagram-grunge in the Jake Nava-directed clip. It’s unclear if the male lead is imagining Lana throughout the entire video, or just part of it, but either way it’s a mind trip!

Check it out: