Serving old Hollywood glam.

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Lady Gaga serves old Hollywood glam in her new ad with Tiffany & Co. airing before her performance at the Super Bowl.

Gaga is the face of Tiffany & Co.’s new fashion jewelry collection.

“I always want to be challenging the status quo. It’s who I am. I love to change,” Gaga says in the black and white spot. “It’s pretentious to talk about how creative you are.”

The campaign launches amidst a whirlwind of rumors surrounding the pop star, like whether she’ll perform on the roof, if she was banned from incorporating anything political into it or if Tony Bennett would join her, but Mother Monster remained tight-lipped. She did confirm a Joanne tour, however.

Watch the ad below and swipe through a gallery of photos above.

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