Lady Gaga and Bradley Cooper’s duet, “Shallow,” soars to No. 1; A Star Is Born soundtrack also tops the charts.

What an incredible accomplishment! The Oscars buzz helped Lady Gaga takeover the Billboard Hot 100 and Billboard 200 charts.

“Shallow” rockets from No. 21 to No. 1 this week with 115,000 in sales (27.3 million streams), giving the singer her first chart topper since 2011’s “Born This Way.” It’s her fourth Hot 100 No. 1 ever. Billboard has a ton of details about the accomplishment.

The soundtrack also returns to No. 1 – its fourth non-consecutive week on top, with 129,000 equivalent album units.

Early estimates predicted Ariana Grande’s Thank U, Next would top the 200, but Gaga announced to her 78 million followers on Twitter that she slashed the price of the soundtrack to $2.99 on Amazon. It obviously received a surge in sales following the price reduction, leading to the record rocketing to No. 1. We love a savvy marketing queen.

Little Monsters were even going as far as to create fake promotional campaigns with Starbucks, claiming the coffee company would give free drinks out to those who bought the soundtrack. Starbucks released a statement saying that was untrue. We also love a savvy marketing fanbase.

I’m not huge on chart placement, because artistry > numbers, but I’m a Gaga stan so this gets major props. It’s no easy feat to have both the number one album and song in the US simultaneously, let alone a decade+ into your career. TABS!

Leave a Reply