Gaga says “everything will change” in the striking new promo.
Lady Gaga has plans to change everything.
Intel is teaming up with Lady Gaga to bring her creative vision to life for “an unprecedented, technology-infused GRAMMY Moment” when they premiere a multiyear partnership between them and The Recording Academy® come Feb. 15. The collaboration will “showcase technology through creativity at the highest level,” Gaga said in an ad campaign released several weeks back. “The partnership culminates in a ground-breaking collaboration that inspires to remind the world of the seed of innovation.”
It is believed she’ll use the technology in her Nile Rodgers-directed David Bowie tribute at the Grammy Awards on Monday (Feb. 15).
In the latest ad for the campaign, Gaga says she wants to “make something new, something unimagined” and “reach out and touch the world in ways I never could before, on a journey to new possibilities. And it all starts here, on music’s biggest stage. With Intel’s technology at my fingertips, everything will change.”