Avon WHEW?

Lady Gaga is going to be ringing in the new year with an unexpected campaign. The ARTPOP chanteuse is going to be the new face of make-up company Shiseido over in Japan… but with a unique twist.

Throughout the first five days in January 2015, Gaga will #bless the Japanese people with her creative selfies throughout different Japanese newspapers to represent Shiseido. But after January 5th, the selfies will no longer be published. Via WWD:

The pop star shot 50 different selfies of her famous face, and each one of which will appear in a different Japanese newspaper over the New Year period, which is typically a busy shopping time across the country.

Godzilla could never.