Lady Gaga Becomes the New Face of Shiseido

December 29, 2014 By Nick


Avon WHEW?

Lady Gaga is going to be ringing in the new year with an unexpected campaign. The ARTPOP chanteuse is going to be the new face of make-up company Shiseido over in Japan… but with a unique twist.

Throughout the first five days in January 2015, Gaga will #bless the Japanese people with her creative selfies throughout different Japanese newspapers to represent Shiseido. But after January 5th, the selfies will no longer be published. Via WWD:

The pop star shot 50 different selfies of her famous face, and each one of which will appear in a different Japanese newspaper over the New Year period, which is typically a busy shopping time across the country.

Godzilla could never.