The rapper creates another stunning music video.

kendrick-lamar-alright-music video

Kendrick Lamar’s new music video for the song “Alright” is timely and controversial.

The seven-minute black and white clip follows in the footsteps of Kendrick’s previous thought-provoking music videos such as “Swimming Pools” and “*****, Don’t Kill My Vibe.” Unlike those videos, there is a clear message about staying positive and optimistic in America, despite the seemingly constant presence of racial tension.

How does Kendrick deal with these issues? By floating above it all…literally.

Throughout the video, Kendrick is seen atop light posts, street signs and floating down the street. It appears that most of these stunts were real. Back in May, images of Kendrick performing on a light post outside the Staples Center in Los Angeles began popping up on Instagram.

At the beginning of the video, Kendrick says something that I think most artists struggle with, which is whether to use their fame for good. He says:

I remember you was conflicted, misusing your influence, sometimes I did the same. Abusing my power, full of resentment. Resentment that turned into a deep depression…While my love ones were fighting a continuous war in the city, I was fighting a new one. A war that was based on apartheid and discrimination.

This surreal video was brought to life by Colin Tilley, who previously directed Nicki Minaj’s “Anaconda.’ Tilley showed his versatility and talent by keeping the video whimsical and optimistic, despite its heavy subject matter.

Tilly says:

The whole world we created is like a fantasy, a dream world. When Kendrick’s floating through the city, that’s him being like a superhero to these kids, him being something these kids can aspire towards. So, when they look up, it’s almost like it’s Superman, but it’s this world we created.

What do you think of Kendrick Lamar’s new video?