Her new girl group will bring greater representation for black women.
Kelly Rowland wants to bring more dark-skinned girls in the music industry.
Promoting her new show at SXSW this past week, the Destiny’s Child singer said “I want to be part of a change in that” and name-checked Fifth Harmony’s Normani Kordei as one girl currently holding it down in the pop world.
The TV show Chasing Destiny follows Rowland and legendary choreographer Frank Gatson in their quest to find “the next big female superstar group” and it was important to get “chocolate girls.”
Citing Whitney Houston and Janet Jackson as her own childhood idols, she said “I feel it’s so necessary for my niece, my unborn kid, she has to see chocolate women.”
The “Work” singer emphasised the show will not be glossed-over entertainment like “American Idol”, saying “It’s not a reality competition show – I’d like to make that very clear.”
“The girls are the highlight. They are the stars. No disrespect to other shows, but this is their show,” she added. “This has nothing to do with us. We have way too many friends amongst ourselves who want to see a new group.”
The show premieres April 5 on BET ahead of the 10-episode season, which will see the group being formed and recording their first album together.
Speaking to The Real in December about the show, Kelly said: “I tell them this is not some reality show situation, I don’t want any characters. I want girls who come in here who are serious, who have passion, who are talented and are focused.”