Katy Perry’s Witness era didn’t go according to plan, but the pop star has a plan.

Katy Perry’s Witness era didn’t go according to plan, but the pop star has a plan.

It’s no secret that Witness underperformed. According to data from Variety, the record sold 840,000 copies. That’s not bad, but it doesn’t hold a candle in comparison to Katy’s previous releases; Teenage Dream is certified 3x platinum, and Prism is 2x platinum. Katy knows this, and she wants to make things right.

Capitol Records head honcho Steve Barnett says the pop star wants to get back in the public’s good graces. He said that her latest LP not connecting with the masses is “an interesting story.”

But is it?

“I love her and have forged a great relationship with her,” he told Variety. “I talk about how engagement is so important and I don’t believe you can have big cycles between projects [as Katy did]. I think that’s changed. And so you sit down and have tough conversations with her and management.”

To be a fly on the wall for that…

“As successful as you’ve been, you learn,” Barnett continued. “Personally I’ve learned more from our mistakes than our successes and I believe our artists are in the same category as that. But she has a plan, and we have a plan, and I feel good about it.”

It’s interesting that Katy has a plan for a ~comeback~, seeing as she’s still very much in the public eye right now as a judge on American Idol.

My two cents? The plan is simple: reconnect with Teenage Dream songwriter (and formidable pop singer in her own right), Bonnie McKee, ditch the blonde do and do not ever take a dig at Britney Spears. Follow these simple instructions and BAM. Another platinum record. Bookmark me.

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5 Responses

  1. Witness held promise, but the gimmicks ruined the album for me. She became a mockery of her own self. I didn’t mind the blonde hair, but once she went Miley with its length it was a turnoff for me. I’d love for her to take some time, do one season of Idol and then come back with an album worthy of the attention.

  2. I think she needs to stay away from those moody and melancholic songs that she has always filled all her albums with, especially on the last record. We already have a bunch of those. And probably another weak spot on her is that tends to be all over the place… Maybe she should not be afraid to stick to a few topics per era and exploit that, instead of trying to change society’s way of thinking on four huge subjects, be political but also a fashionista, make people dance, and save the world.

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