Feast on new music from Justin Bieber.
Four years have passed since Bieber released a new album, but that’s all about to change.
JB made his grand return today (Jan. 3) with a new music video for a song titled “Yummy.” It’s the first taste off his forthcoming record. He’s also readying a YouTube series titled Seasons.
On “Yummy,” which is definitely not pop #R&Bieber, Bieber sings over a syrupy beat about the intoxicating feeling of lust. Lyrically, it’s a tad bland, but frequent collaborator Poo Bear (Purpose, Journals) still prepared something slick.
“Yea you got that yummy, yummy yummy,” Bieber chants throughout the chorus. He also found a way to plug his new fashion line, Drew.
Is “Yummy” the best Bieber banger we’ve ever heard? Not so much, however take that with a grain of salt; there’s real potential “Yummy” is a grower. Obviously, expect it to dominate the Hot 100 next week.
Check out the newly-premiered video, then let us know what you think in the comments. Register an account in 30 seconds and use your voice!