Justin Bieber pulls out all the stops to dominate the charts.
Justin Bieber, who previously could sneeze on a track and watch it fly to the top spot, has more of an uphill battle than ever before. His star power is still immense, but it’s faded over the years. His new song, “Yummy,” is underwhelming. After a few years away, that was what he decided to return with? The songwriting is a bit cringe, the video is meh and it’s decently produced.
A lot has changed since Bieber released Purpose in 2015. The industry consumes music through streaming, though for chart placement… physical sales are still very much important. It appears the “Yummy” numbers aren’t as stellar as Team JB had hoped for, so they’re unleashing a campaign to ensure a #1. Bieber even recorded a video pleading for fans to help. He says if he gets #2 or #3 he’ll be a loser SMH.
hailey falando dele pegar #2 ou #3 pq ainda é uma benção e bom e ele mt emocionado competitivo de q não é perdedor pra não pegar #1 ahdjsjdh pic.twitter.com/8zLzOv6PsT— sâmia (@ollgstrust) January 8, 2020
This loser 😩 pic.twitter.com/TEy5VLGRPJ— ANTIC0RY (@ANTIC0RY) January 9, 2020
For 24 hours only, Beliebers can order an array of physical merchandise with JB’s signature. That includes four different signed CDs, a Yummy vinyl, and a Yummy cassette. The prices are CHEAP, ranging from $5 – $9. It will ship in 18 weeks(!!!).
I may or may not be a 31-year-old man who ordered a signed Justin Bieber cassette. 🤗
There’s also a “Yummy” game. I refuse to download it so I’m not sure how it contributes to sales, but it exists.
I think going HAM to get a single to #1 is a bit cringe, but also I respect the business hustle. It’s just kind of funny it’s all going down the same time Selena’s new album Rare drops.
Thoughts on the Yummy campaigns? Let us know what you think in the comments. Register an account in 30 seconds and use your voice!